Logos

Full Logos

logo-style-guide

Logo Default Bright

logo-style-guide-dark

Logo Default Dark

logo-style-guide-alt

Logo Alternative Dark

webinars-logo

Logo Webinar Dark

Favicon

fav-2@2x

Logo Construction

Axiom-Logo-Style-Guide-construct

Logo Dimensions

Axiom-Logo-Style-Guide---Outside-Spaces

Logo Minimum Clear Spaces

Colors

#1aa5b7

Color Spaces

RGB: 26 165 183

PMS: 7711 U

HSL: 0.52 0.75 0.41

HSV: 187° 86° 72°

CMYK: 0.86 0.10 0.00 0.28

The following shades and tints are secondary options to be used only in cases where necessary to add contrast between our logo (or icon) and a given background.

Shades of #1aa5b7

#1794A4

#148492

#127380

#0F636D

#0C525B

#0A4249

#073136

#052124

#021012

Tints of #1aa5b7

#30AEBE

#47b7c5

#5ec0cc

#75c9d3

#8cd2da

#a3dbe2

#bae4e9

#d1edf0

#e8f6f7

Colors

#f6cd25

Color Spaces

RGB: 246 205 37

PMS: P 7 - 8 C

HSL: 0.13 0.92 0.55

HSV: 48° 85° 96°

CMYK: 0.00 0.17 0.85 0.04

Shades of #f6cd25

#ddb821

#c4a41d

#ac8f19

#937b16

#7b6612

#62520e

#493d0b

#312907

#181403

Tints of #f6cd25

#f6d23a

#f7d750

#f8dc66

#f9e17c

#fae692

#fbeba7

#fcf0bd

#fdf5d3

#fefae9

Colors

#024d8e

Color Spaces

RGB: 2 77 142

PMS: 7462 C

HSL: 0.58 0.97 0.28

HSV: 208° 99° 56°

CMYK: 0.99 0.46 0.00 0.44

Shades of #024d8e

#01457f

#013d71

#013563

#012e55

#012646

#001e38

#00172a

#000f1c

#00070e

Tints of #024d8e

#1b5e99

#3470a4

#4d82af

#6794bb

#80a6c6

#99b7d1

#b3c9dd

#ccdbe8

#e5edf3

#000000

Color Spaces

RGB: 0 0 0

PMS: Neutral Black C

HSL: 0.00 0.00 0.00

HSV: 0° 0° 0°

CMYK: 0.00 0.00 0.00 1.00

Tints of #000000

#191919

#323232

#4c4c4c

#666666

#7f7f7f

#999999

#b2b2b2

#cccccc

#e5e5e5

Typography

Primary Fonts

Roboto

Used as Body and Caption font style on revamped articles.

Aa

Aa

Aa

Aa

Aa

Aa

Thin

Light

Normal

Medium

Bold

Ultra Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz 01 02 03 04 05 06 07 08 09

Helvetica Neue

Used as Title and Body font style on old pages and landing pages.

Aa

Aa

Aa

Light

Regular

Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz 01 02 03 04 05 06 07 08 09

Poppins

Used on Pull Quote font style on revamped articles.

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Thin

Extra Light

Light

Medium

Semi-Bold

Bold

Extra-Bold

Ultra-Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz 01 02 03 04 05 06 07 08 09

Lato

Used as Title and Body font style on revamped landing pages.

Aa

Aa

Aa

Aa

Aa

Thin

Light

Normal

Bold

Ultra Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz 01 02 03 04 05 06 07 08 09

Alternative Fonts

Lexend Deca

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Thin

Extra-Light

Light

Normal

Medium

Semi Bold

Bold

Extra-Bold

Ultra-Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz 01 02 03 04 05 06 07 08 09

Oswald

Aa

Aa

Aa

Aa

Aa

Aa

Extra-Light

Light

Normal

Medium

Semi Bold

Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz 01 02 03 04 05 06 07 08 09

Title Typography

H1(3.4rem):

Almost Before We Knew It, We Had Left the Ground

H2(2rem):

Almost Before We Knew It, We Had Left the Ground

H3(1.4rem):

Almost Before We Knew It, We Had Left the Ground

H4(1.2rem):

Almost Before We Knew It, We Had Left the Ground

H5(1.1rem):

Almost Before We Knew It, We Had Left the Ground

Body Typography

Almost Before We Knew It, We Had Left the Ground

Spacing and Leading

1.15rem

H1 (Title): Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing

2.5rem

H2 (Sub-Title): Labore Et Dolore

3.1rem

H3: Almost Before We Knew It, We Had Left the Ground

2rem

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

.7rem

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

1.9rem

2.5rem

H4: Almost Before We Knew It, We Had Left the Ground

1.8rem

Lorem ipsum dolor sit amet, consectetur adipiscing elit:

1.6rem

    1. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.
    2. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.
    3. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.

 

1.3rem

.7rem

1.3rem

Sample IA Approved Article

Axiom---article-construction

Graphics

Use stock photography only when we cannot create our own photos, hand drawings or graphics within the needed time. When selecting stock photos, choose ones that appear to be more real versus obviously staged scenes. We especially try to steer clear of models trying to pretend to be real people.

Try to create or find photos and graphics that are unusual, out-of-the-box or humorous.

Article Banners (75.19rem x 25.06rem)

rock-and-roll
teeth-banner
electricity-cad

Article Thumbnails (48rem x 32rem)

Human nose breathing clean air; blue sky with puffy clouds.
superhero
family-blueprint
history
Engineer working on CAD design on computer.
cad-genius

Icons

CellManager

cellmanager-main
CellManager

Icon Default

Icon Dimensions

Conversion Services

Conversion-Services-main
Conversion-Services

Icon Default

Icon Dimensions

Custom Programming

Custom-Programming
Custom-Programming

Icon Default

Icon Dimensions

DgnCompare

DgnCompare
DgnCompare

Icon Default

Icon Dimensions

Duplicate Element Remover

Duplicate-Element-Remover
Duplicate-Element-Remover

Icon Default

Icon Dimensions

FileFixer

FileFixer
FileFixer

Icon Default

Icon Dimensions

Global File Changer

Global-File-Changer
Global-File-Changer

Icon Default

Icon Dimensions

Microsoft Office Importer

Microsoft-Office-Importer
Microsoft-Office-Importer

Icon Default

Icon Dimensions

RasterDgn

RasterDgn
RasterDgn

Icon Default

Icon Dimensions

RefManager

RefManager
RefManager

Icon Default

Icon Dimensions

RefMerge

RefMerge
RefMerge

Icon Default

Icon Dimensions

SpecChecker

SpecChecker
SpecChecker

Icon Default

Icon Dimensions

SpellCheckerPlus

SpellCheckerPlus
SpellCheckerPlus

Icon Default

Icon Dimensions

Title Block Manager

Title-Block-Manager
Title-Block-Manager

Icon Default

Icon Dimensions

Translation Manager

Translation-Manager
Translation-Manager

Icon Default

Icon Dimensions

Icon Colors

#3285C6

Color Spaces

RGB: 50 133 198

PMS: 2143 C

HSL: 0.57 0.60 0.49

HSV: 206° 75° 78°

CMYK: 0.75 0.33 0.00 0.22

Shades of #3285c6

#2d77b2

#286a9e

#235d8a

#1e4f76

#194263

#14354f

#0f273b

#0a1a27

#050d13

Tints of #3285C6

#4691cb

#5a9dd1

#6fa9d7

#84b5dc

#98c2e2

#adcee8

#c1daed

#d6e6f3

#eaf2f9

#06ADED

Color Spaces

RGB:6 173 237

PMS: P Process Cyan C

HSL: 0.55 0.95 0.48

HSV: 197° 97° 93°

CMYK: 0.97 0.27 0.00 0.07

Shades of #06aded

#059bd5

#048abd

#0479a5

#03678e

#16293d

#035676

#013347

#01222f

#001117

Tints of #06aded

#426488

#567595

#6c86a2

#8197af

#96a9bd

#abbaca

#c0cbd7

#d5dce4

#eaedf1

#c12033

Color Spaces

RGB: 193 32 51

PMS: 7636 C

HSL: 0.98 0.72 0.44

HSV: 353° 83° 76°

CMYK: 0.00 0.83 0.74 0.24

Shades of #c12033

#ad1c2d

#9a1928

#871623

#73131e

#601019

#4d0c14

#39090f

#26060a

#130305

Tints of #c12033

#c73647

#cd4c5b

#d36270

#d97984

#e08f99

#e6a5ad

#ecbcc1

#f2d2d6

#f8e8ea

#2b2e84

Color Spaces

RGB: 43 46 132

PMS: 2370 C

HSL: 0.66 0.51 0.34

HSV: 238° 67° 52°

CMYK: 0.67 0.65 0.00 0.48

Shades of #2b2e84

#262976

#222469

#1e205c

#191b4f

#151742

#111234

#0c0d27

#08091a

#04040d

Tints of #2b2e84

#404290

#55579c

#6a6ca8

#7f81b5

#9596c1

#aaabcd

#bfc0da

#d4d5e6

#e9eaf2

#15795e

Color Spaces

RGB: 21 121 94

PMS: 2244 C

HSL: 0.46 0.70 0.28

HSV: 164° 83° 47°

CMYK: 0.83 0.00 0.22 0.53

Shades of #15795e

#126c54

#10604b

#0e5441

#0c4838

#0a3c2f

#083025

#06241c

#041812

#020c09

Tints of #15795e

#2c866e

#43937e

#5ba18e

#72ae9e

#8abcae

#a1c9be

#b8d6ce

#d0e4de

#e7f1ee

#ffde51

Color Spaces

RGB: 255 222 81

PMS: 121 C

HSL: 0.14 1.00 0.66

HSV: 49° 68° 100°

CMYK: 0.00 0.13 0.68 0.00

Shades of #ffde51

#e5c748

#ccb140

#b29b38

#998530

#7f6f28

#665820

#4c4218

#332c10

#191608

Tints of #ffde51

#ffe162

#ffe473

#ffe785

#ffeb96

#ffeea8

#fff1b9

#fff5ca

#fff8dc

#fffbed